> ## Documentation Index
> Fetch the complete documentation index at: https://docs.regencleo.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# SEO workspace and tools

> Explore Cleo's audit, on-page, technical, tracking, and off-page SEO tools.

**SEO** is where you run audits, page-level optimization, technical checks, tracking, and off-page workflows for the active site.

## How the SEO tab is organised

When you open the **SEO** tab for a site you see:

* **SEO Score history** — a chart of your SEO/audit score over time, with the week-over-week change. (You'll see a prompt to run an audit until you've run one.)
* **Site Health / Uptime** — a live uptime percentage with quick checks for **Robots.txt**, **Sitemap**, and **Sitemap Fresh** status, plus an **Enable Monitoring** option.
* **Organic Performance** — connect Google Search Console to populate impressions, clicks, and average position. There's a **Connect Search Console** button if it's not connected yet.
* **SEO Tools** — a tabbed catalogue of tools (see below), with a search box to find a tool quickly.
* **Optimization Status** — your current open issues (errors, warnings, opportunities) with a **Run Audit** button and a **View Details** link.

A coloured **SEO score badge** appears in the top-right corner.

## Agency vs Autonomous mode

The SEO tab has an **Agency / Autonomous** toggle at the top.

* **Agency** — Cleo gives you findings and recommendations. You decide what to apply, using the tool catalogue.
* **Autonomous** — Cleo runs and applies fixes on its own where it's confident, on a schedule. Use this when your CMS is connected and you want Cleo to act without your sign-off on each change.

Most teams start in Agency mode and switch to Autonomous on selected sites once they trust Cleo's behaviour.

## SEO Tools sub-tabs

The **SEO Tools** panel groups tools into five sub-tabs by purpose. Use the search box to jump straight to a tool by name. A lock icon means the tool is not enabled for the active site — see [Plans and billing](/account/plans-billing).

### Audit

Broad checks that run across your whole site:

* **CLEO Audit** — Cleo's all-in-one audit of technical health, performance, and AI-readability. See [Site health and audits](/seo/site-health).
* **Website Audit** — full crawl-based SEO audit.
* **Crawl Stats** — recent crawl behaviour and patterns.
* **Mobile Usability** — checks that pages render and behave well on mobile.
* **Daily Monitoring** — continuous site monitoring.
* **Competitor Analysis** — how your footprint compares to competitors.
* **Backlink Analyser** — review your inbound link profile.
* **Backlink Gap Analyser** — find links competitors have that you don't.

### On-Page

Page-level content and optimisation:

* **Keyword Research** — find and prioritise keywords to target.
* **Content Mapping** — map keywords and topics to pages.
* **Meta Tags** — check, draft, and apply titles and meta descriptions.
* **Heading Tags** — find missing or duplicate H1s and improve heading structure.
* **Image Alt Text** — find missing alt text, draft it, and push it to your CMS.
* **Image Replacement** — swap or update on-page images.
* **Content Implementation** — apply on-page content changes.
* **Blog Implementation** — publish and update blog content.
* **Create Page** — generate a new page.
* **Content Gap** — compare your content against competitors and find missing topics.

### Technical

Technical SEO and structure:

* **Site Verification** — generate and apply verification tags (Google Search Console, Bing, etc.).
* **Sitemap Submit** — validate and submit your sitemap.
* **URL Optimisation** — flag long or non-descriptive URLs and propose cleaner slugs.
* **Redirects** — review and add redirects; flag chains and loops.
* **Internal Linking** — map internal links, suggest new ones, and apply approved links.
* **HTML Sitemap** — generate an HTML sitemap page.
* **Canonical Tags** — find missing or conflicting canonicals.
* **Schema Markup** — detect, draft, and apply JSON-LD (Article, Product, FAQ, Breadcrumb, Organization, LocalBusiness, etc.).
* **404 Page** — generate and apply a friendly 404 page.
* **LLM.txt** — generate an `llms.txt` file so AI engines can find and understand your site.
* **WordPress Backup** — snapshot your site before bulk changes. See [WordPress and Wix](/integrations/wordpress-wix).
* **Popup Manager** — manage on-site popups.

### Tracking

Verification, analytics, and reporting:

* **Analytics Setup** — confirm your tracking code is present and configured.
* **Keyword Ranking** — track Google rankings. See [Keyword rankings](/seo/keyword-rankings).
* **Event Tracking** — set up event tracking.
* **Thank You Pages** — generate and apply thank-you pages.
* **Performance Reports** — performance reporting for the site.

### Off-Page

External signals:

* **Backlinking** — submit your site to relevant directories and sources (limits depend on plan).
* **Image Geo Tagger** — add geo metadata to images for local SEO.

The exact list of tools available depends on your plan. Tools that are not included show a 🔒 icon.

## How tools work

1. Open the site workspace and choose **Channels → SEO**.
2. Use **Agency** mode when you want to review findings and actions manually.
3. Pick a sub-tab (Audit / On-Page / Technical / Tracking / Off-Page) and pick the tool — or use the search box to find it by name.
4. Confirm the URL or page (some tools work on the whole site, others on a single URL).
5. Run. Results stream back in real time.
6. Review findings. Where possible, the tool offers an **Apply** action that fixes the issue (often through a connected CMS like WordPress or Wix).

Some tools are AI-assisted (they generate content, suggestions, or rewrites). Others are pure analyses.

## Running a tool: a typical flow

Example — adding alt text to images on a page:

1. Open **SEO → On-Page → Image Alt Text**.
2. Enter the page URL and run.
3. Cleo lists every image and flags ones with missing or weak alt text.
4. Generate — Cleo drafts alt text for each flagged image.
5. Review and edit each suggestion as needed.
6. Apply. If WordPress or Wix is connected, the change is pushed live; otherwise, Cleo gives you copy-ready markup.

The same pattern (analyse → generate → review → apply) is used across most tools.

## Tips

* Run **CLEO Audit** or **Website Audit** first. The findings point you at the highest-impact tools.
* Connect a **CMS** (see [WordPress and Wix](/integrations/wordpress-wix)) so Apply steps push fixes live.
* Connect **Google Search Console** to populate the Organic Performance card.
* Use **Tasks** to track follow-ups and **Resources → Reports** to share results.

## When something goes wrong

* **Tool can't reach my site:** confirm the site is publicly accessible and not blocking automated requests. If it's behind a login or staging firewall, the tool will fail.
* **Result is empty:** the analyser found nothing actionable, or your site is too small for that check. Try another page.
* **Apply step fails:** confirm your CMS credentials in the site's settings and try again.
* **Tool is locked (🔒):** it's not included in your plan. See [Plans and billing](/account/plans-billing).

If a tool keeps failing or you can't find one you expect to be there, contact the Cleo team at **[contact@regencleo.ai](mailto:contact@regencleo.ai)**.