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Mentions tell you that a brand appeared. Citations tell you which sources supported the answer. Claims help you inspect what the answer said and whether the available evidence supports it.

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Citation analysis

Use the citation view to answer:
  • Is your own site being cited?
  • Which third-party domains influence the answer?
  • Which engines cite you most often?
  • Are competitors earning citations for prompts where you are absent?
  • Is the set of sources stable or drifting?
The visibility funnel separates three different outcomes:
  1. Mentioned — the brand appears in the answer.
  2. Cited — a source associated with the brand supports the answer.
  3. Recommended — the answer frames the brand as a choice or action.
These are related but not interchangeable. A brand can be mentioned without receiving a citation, or cited without being recommended.

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Claims

The Claims view organizes statements extracted from AI answers. Use it to find:
  • Accurate claims worth reinforcing
  • Unsupported or inconsistent claims
  • Outdated descriptions
  • Topics where the engine has weak evidence
  • Differences between engines or prompt variants

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Investigate a questionable claim

1

Open the underlying answer

Read the full response and prompt context; a short extracted phrase can be misleading on its own.
2

Inspect cited sources

Determine whether the claim came from your site, a third party, or the engine’s uncited synthesis.
3

Check your source of truth

Compare the statement with the saved Brand profile and the current website.
4

Choose the right correction

Update an authoritative page, correct inconsistent brand information, or create a recommendation in Improvements.
Cleo reports what it can observe in an answer and its sources. It cannot guarantee why a closed model selected a particular fact.