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Mentions tell you that a brand appeared. Citations tell you which sources supported the answer. Claims help you inspect what the answer said and whether the available evidence supports it.

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Citation analysis

Use the citation view to answer:
  • Is your own site being cited?
  • Which third-party domains influence the answer?
  • Which engines cite you most often?
  • Are competitors earning citations for prompts where you are absent?
  • Is the set of sources stable or drifting?
The visibility funnel separates three different outcomes:
  1. Mentioned — the brand appears in the answer.
  2. Cited — a source associated with the brand supports the answer.
  3. Recommended — the answer frames the brand as a choice or action.
These are related but not interchangeable. A brand can be mentioned without receiving a citation, or cited without being recommended. A citation is an AI engine using and linking a page as a source for its answer.

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Where AI lists you

Where AI lists you is the average position of your links in an answer’s list of sources, weighted by how often each of your pages is linked. Lower is better; 1 means you are the first source listed. The number after the slash is not a score. It is roughly how many sources the answers listed, so 2.2 / 10 means you are usually about second of ten. Worked example. Your pricing page is linked 40 times at position 2, and your blog once at position 9. The weighted position is (40 × 2 + 1 × 9) ÷ 41 = 2.2. A simple average of the two positions would read 5.5 and let one stray link outweigh forty strong ones.

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Owned and earned citations

  • Owned: the engine linked your own website, including subdomains such as your blog.
  • Earned: the engine linked someone else’s page. That includes press and review articles, social and community posts on platforms such as Reddit, LinkedIn and YouTube, and reference sources such as Wikipedia, .gov and .edu sites.
Cleo classifies a citation by the domain that was linked. It does not re-crawl the cited page to confirm your brand is written on it.

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Time ranges

The citation trend offers the last 7, 14 and 30 days. Figures that show a change compare against the previous period of the same length, so you see direction as well as level. Custom date ranges are not available yet.

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Claims

The Claims view organizes statements extracted from AI answers. Use it to find:
  • Accurate claims worth reinforcing
  • Unsupported or inconsistent claims
  • Outdated descriptions
  • Topics where the engine has weak evidence
  • Differences between engines or prompt variants

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Investigate a questionable claim

1

Open the underlying answer

Read the full response and prompt context; a short extracted phrase can be misleading on its own.
2

Inspect cited sources

Determine whether the claim came from your site, a third party, or the engine’s uncited synthesis.
3

Check your source of truth

Compare the statement with the saved Brand profile and the current website.
4

Choose the right correction

Update an authoritative page, correct inconsistent brand information, or create a recommendation in Improvements.
Cleo reports what it can observe in an answer and its sources. It cannot guarantee why a closed model selected a particular fact.