Skip to main content
Branding is the shared source of truth Cleo uses when it writes, recommends, and evaluates work for a site. Strong brand memory makes outputs more specific and reduces repetitive briefing.

​
The three areas

​
Teach Cleo from source material

You can teach the brand from:
  • A document such as a brand guide or positioning brief
  • A public web page
  • Text pasted directly into Cleo
Cleo proposes what it learned before changing the saved profile. Review the proposal and accept only the details that are accurate and current.
1

Open Branding

Select the site, expand Orchestration, and choose Branding.
2

Add a trusted source

Upload a document, enter a link, or paste source text. Avoid drafts that contain outdated claims.
3

Review the proposal

Check names, offerings, audience, positioning, voice, and proof points. Remove anything Cleo should not reuse.
4

Save and refine

Save the accepted changes, then complete any weak or missing fields shown by the memory-strength guidance.

​
Keep brand memory reliable

  • Prefer approved brand documents and live website pages.
  • Use specific proof points instead of unsupported superlatives.
  • Update Branding after a repositioning, product launch, or audience change.
  • Review voice examples before generating a large content batch.
Branding is shared across Cleo’s writing surfaces. Fix an inaccurate brand fact here instead of correcting the same fact in every draft.