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Plan turns the latest SEO and GEO signals into sequenced work. Campaign groups coordinated activity around a specific theme, audience, objective, channel mix, and success measure.

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Plan

Use Plan when you know the outcome you want but need Cleo to order the work by leverage and dependency. Example goals include:
  • Rank for a valuable search topic
  • Win citations for an important AI-search question
  • Launch or strengthen a product page
  • Recover after a traffic decline
Cleo reads available module signals, proposes a sprint, and places longer-term work on a roadmap. Review the plan before execution: the recommended order matters when one task supplies evidence or content needed by another.

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Campaign

A campaign connects a business moment to coordinated execution. Each campaign defines:
  • Audience — who the work is intended to reach
  • Objective — the outcome the campaign should create
  • Channels — where the work will run
  • Success metrics — how the team will judge the result
  • Pacing — steady, front-loaded, or responsive delivery
Campaign actions can open the appropriate Cleo workspace—such as Quill, an SEO tool, Social, or GEO Improvements—with relevant context.

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A practical workflow

1

Choose one measurable outcome

Write a goal that names the audience or topic and the business result you want.
2

Generate and review the plan

Confirm the proposed sequence, ownership, and dependencies. Remove work that is already complete or outside scope.
3

Create a campaign for a focused theme

Define the message, channels, pacing, and success metric.
4

Execute in the linked workspaces

Complete the channel work and return to the plan or campaign to monitor progress.
Plan and Campaign availability depends on the active site’s capabilities. A missing or locked item does not mean your data was lost.