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Quill is Cleo’s long-form AI content workspace. Use it to research, generate, edit, optimize, approve, and publish articles for the active site.

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Open Quill

  1. Open the site workspace.
  2. Choose Studio → Quill.

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SEO & GEO Content

When you start a new piece, choose SEO & GEO Content (the other option is Social Studio). There is one article mode: every article is written for both human readers on Google and AI answer engines, with strong SEO foundations and an answer-first structure that AI engines can cite.

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The Create Content form

  • Topic / Title (required): the title of the article, or a topic Cleo will turn into a title.
  • Brand Name: inferred from your domain by default.
  • Brand Voice (required): a brand voice must be set before you can generate (see below).
  • GEO Target Query: the question you want the article to answer when people ask AI engines. Leave it blank and Cleo infers one.
  • Target Keywords: type each keyword and press Enter. Quill can also suggest keywords.
  • Article Length: Short (under 500 words), Medium (about 1,000), or Long (about 2,000).
  • Tone of Writing: for example Professional or Warm.
  • Target Location: the market the article is written for. It sets the spelling, the currency prices are quoted in, and which regulators count as local. It starts on the site’s market.
  • Knowledge Base: add facts, specs, or research Cleo should ground the article in.

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Article structure and Skills

Two optional pickers shape the article. There is no minimum: an article with none selected still gets its title, focus keyword, meta description and slug.
  • Article structure is what the article contains. Choose up to 4: Answer-First Structure, Statistics & Citations, Expert Quotations, FAQ Section, Entity References, Comparison Tables, How-To Steps, Featured Snippet Optimisation, and E-E-A-T Signals.
  • Skills are what Quill does to the article as it is written and afterwards: SEO Optimise, GEO Optimise, Humanise, Schema Markup, Freshness Guard, and Internal Links. You can also add up to two of your site’s own custom skills.
Each option shows when to use it, when to skip it, and how much time it adds.

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Brand Voice

The Brand Voice panel shows the voice traits Quill will write in — for example authoritative, confident, 3rd person. A brand voice is required before you generate, so the draft sounds like your brand. You can edit the active voice or replace it with a different profile. Set this up before generating your first article.

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Knowledge Base

The Knowledge Base is where you add facts, specs, or research the AI doesn’t already know about your business or product. Click Add knowledge to upload or paste reference material. Quill uses it to ground the article in your specifics.

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Generate the article

  1. Choose SEO & GEO Content.
  2. Fill in Topic / Title.
  3. Confirm a Brand Voice is set.
  4. (Optional) Add a GEO Target Query, Target Keywords, and Knowledge Base material, and pick Article structure and Skills.
  5. Click Generate GEO Content. Use Reset to clear the form.
The draft opens in the editor for review.

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Editing the draft

Once a draft is generated you can edit any section directly, reorder or add/remove sections, and re-run generation with different settings if it isn’t right.

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Publish

When the draft is ready:
  1. Click Publish.
  2. Cleo publishes to your connected WordPress site. Review the publish settings (slug, categories, tags, schedule) and confirm.
If WordPress isn’t connected, you can export the content and paste it into your CMS manually. See WordPress and Wix.

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Tips for strong content

  1. Write a clear, specific Topic / Title.
  2. Add Target Keywords and a focused GEO Target Query that match real intent.
  3. Pick an Article Length that suits the topic: Long for definitive guides, Short for simple posts.
  4. Choose article structure that matches the question, for example How-To Steps for a process or Comparison Tables for a choice between options.
  5. Make sure Brand Voice is set.
  6. Generate, review, edit, and publish.

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Plan limits

Quill article counts per month depend on your plan. See Plans and billing.

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Troubleshooting

  • Generate button is disabled: check that you’ve filled in Topic / Title and set a Brand Voice.
  • Generation fails: retry, or simplify the topic / shorten the requested length.
  • Publish fails: confirm the destination connection under Resources → Integrations and try again.
If you hit a persistent issue, contact contact@regencleo.ai.